SEO & Paid meDIA
for independent Brands.
ORGANIC SEARCH · PAID SEARCH · GOOGLE & META ADS
Brighton-based, working with independent brands and boutique retailers across the UK, we combine SEO, GEO, Google Ads and Meta Ads into one connected growth system, designed to attract the right customers and turn them into buyers. Not just drive traffic.
A more considered approach
to digital growth
Sustainable growth doesn't come from traffic alone, it comes from clarity and alignment.
Most digital strategies treat SEO, AI visibility and paid media as separate activities. We connect them into a single system. Each channel informing the other, both working toward the same commercial outcome.
The result is structured, intentional growth that builds over time rather than spiking and fading.
We work with independent brands from boutique retailers building visibility for the first time, to established stores ready to scale with precision.
What's included in SEO
Every SEO project is scoped to your brand, whether that's a one off audit and strategy, an isolated piece of work, or an ongoing monthly retainer. The areas below outline what we typically cover, tailored to what you actually need.
Technical foundations. Site speed, mobile performance, crawlability and structured data, fixing the issues that stop search engines reading your site properly.
Keyword research and strategy. Identifying what your customers actually search for, mapped against your products, collections and pages.
On page optimisation. Meta titles, descriptions, headings and content across every key page, written to rank and to convert.
Content strategy. Blog or editorial content built around the keywords that matter, supporting long term organic growth.
Local SEO & Google Business Profile. Setting up and optimising your Google Business Profile, alongside local listings and location based search visibility, so customers nearby can find you.
GEO, Generative Engine Optimisation. Structuring your content and brand information so AI tools like ChatGPT, Perplexity and Google AI Overviews can find, understand and recommend you.
Social channel strategy and setup. Positioning, profile optimisation and content direction across your active platforms. Ongoing content creation and visuals come through our brand and photography work.
Monthly reporting. What's ranking, what's improved and what's next, in plain language.
Built for AI search, not just Google
Search is changing. People are increasingly asking ChatGPT, Perplexity and Google AI Overviews to recommend products and brands, not just typing keywords into a search bar.
We build GEO into every SEO project. That means structuring your content, product information and brand details so AI tools can find you, understand what you offer, and recommend you with confidence.
This isn't a separate add on. It's how SEO needs to work now.
What this includes
Structured, clear content. Written so AI tools can extract accurate information about your products and brand, not just so Google can rank a page.
Consistent brand information. Making sure your name, positioning and offer are described the same way everywhere, since AI tools cross reference multiple sources before recommending a brand.
Direct answers to real questions. Content built around what customers are actually asking AI tools, not just search engine keywords.
What's included in paid media
Every paid media project is scoped to your brand and budget, whether that's a single platform campaign, a connected multi channel strategy, or an ongoing monthly retainer. The areas below outline what we typically cover, tailored to what you actually need.
Campaign strategy. Defining the right platforms, budget allocation and goals based on your margins, product and timeline, not a generic template.
Google Ads. Paid Search, Shopping and Performance Max campaigns, built around the keywords and products most likely to convert.
Meta Ads. Instagram and Facebook campaigns, from awareness to conversion, targeted to the audience most relevant to your brand.
Creative direction for paid. Guidance on the imagery, copy and format each platform needs, so paid creative feels like a natural extension of your brand, not a disconnected ad.
Audience targeting and retargeting. Building and refining audiences over time, including retargeting visitors who didn't convert the first time.
Budget and bid management. Ongoing adjustments to spend and bidding strategy, focused on efficiency, not just scale.
Performance tracking and reporting. Clear monthly reporting on return on ad spend, cost per acquisition and what's actually working.
Is this right for your brand?
We work with brands who are ready to grow with intention, not just activity.
Choose intentional growth over aggressive tactics.
Want clarity where previous SEO or ads felt unclear or disconnected.
Value strategy and structure over constant experimentation. Expect marketing to reflect, not contradict their brand experience.
“Clarity is what turns activity into results.”
SEO & Paid media projects start from £750, covering an initial audit and strategy. Scope is always confirmed before any commitment.
What makes our approach different
Boutique and hands-on: you work directly with the person doing the work, not account managers.
Connected by design: SEO and paid media aligned into one system, never managed in isolation.
Revenue-focused: we measure what matters, not vanity metrics.
Built for independent brands: we understand the specific pressures and opportunities of growing a brand at this level.
Intentional by design: we work with a limited number of clients at a time, so the work is always considered, never rushed.
Milène, Digital & Strategy Lead for MÚSE Studio.
If you're ready to build visibility that actually converts, let's talk.
Tell us about your brand and what you're trying to achieve.
We respond personally within 24 hours. Based in Brighton — always happy to meet.
Faq
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Not always. Some brands benefit more from one than the other. We assess your goals, margins and timeline and recommend what will have the most meaningful impact.
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SEO is a medium-term investment. Most brands start seeing meaningful improvements within a few months, with results building consistently over time.
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Yes — when campaigns are structured with intention. We focus on efficiency and precision, not scale for the sake of it.
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A short, no-obligation call to understand your store and decide what will genuinely help.
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We handle social strategy, profile setup and optimisation as part of digital marketing. Ongoing content creation, including photography and visuals for social, sits within our brand design service
other eCommerce & Digital Growth Services
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Website Audit & Action Plan
Structured eCommerce audit for independent retailers — identifying conversion blockers, UX friction and performance gaps, with a clear action plan.
Clarity before you invest in change
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Website Optimisation & Conversion Experience
Turn existing traffic into customers through UX improvements, product page refinement and checkout optimisation that respects your brand.
Turn traffic into revenue
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fully managed ecommerce support
An ongoing growth partnership combining strategy, SEO, optimisation and paid media — all aligned, all managed, all focused on your brand.
Ongoing, structured growth
Explore our full digital marketing and eCommerce services.