Based in Brighton, working with independent brands across the UK, our eCommerce website audit identifies exactly what's holding your store back. Conversion blockers, UX friction, performance gaps. A clear, prioritised action plan so you know exactly what to fix and in what order.
eCommerce WEBSITE Audit for independent brands.
CLARITY BEFORE YOU INVEST IN CHANGE
A More Considered Approach
to website Audits
Most audits overwhelm you with information. Ours focuses on what actually matters.
We analyse your store from a customer perspective — identifying friction points, improving the eCommerce experience, and uncovering what's preventing visitors from converting.
The outcome isn't a long list of issues. It's clear direction on what to change, and why. Grounded in commercial reality, not technical noise.
We work with independent brands, from boutique retailers ready to improve conversion, to established stores preparing to scale.
What our audit covers
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Homepage Clarity & First Impressions
Is your store communicating the right things to the right people, fast enough to hold attention?
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Navigation, Collections & Browsing Flow
How easily can your customers find what they're looking for — and what's getting in their way?
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Product Pages & Decision-Making Cues
Are your product pages giving customers everything they need to buy with confidence?
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Mobile Experience & Usability
How does your store perform on mobile, where most of your customers are shopping every day?
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Trust Signals & Conversion Barriers
What's creating doubt at the point of purchase, and how do we remove it?
What you receive & what it changes
A clear, structured audit; detailed but easy to digest.
A prioritised action plan; not an overwhelming to-do list, but a focused guide to what matters most.
Practical recommendations in plain English; no technical jargon, no ambiguity.
Guidance on what to implement first; so you know exactly where to start.
This consistently leads to:
Clearer navigation: improved product discovery
Stronger product pages: more confident buying decisions
Reduced friction: higher conversion rates
A more aligned experience: consistent with your brand at every touchpoint
‘When you understand what matters, the right changes become obvious.’
The audit starts from £595. Scope is always confirmed before any commitment.
Typical results from our independent retail clients
Simplified navigation: +25% product clicks A clearer menu and collection structure made browsing more intuitive.
Checkout optimisation: +18% conversions Refining the checkout flow reduced friction and increased completed purchases.
Homepage clarity: +15% email sign-ups Clearer messaging and calls-to-action improved engagement from the first visit.
Ready for clarity before you invest in change?
We work with a focused number of clients at a time to make sure every project gets the attention it deserves.
Tell us about your brand and what you're looking to achieve.
We respond personally within 24 hours. Based in Brighton — always happy to meet.
FAQ
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Typically 7–10 days from start to delivery.
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Absolutely. The action plan is clear, prioritised and written to be actioned by your team without needing technical expertise.
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Yes — we can include a walkthrough call to highlight quick wins and high-impact changes.
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Many brands see measurable improvements within weeks, depending on traffic levels and how quickly recommendations are implemented.
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The Website Audit & Action Plan starts from £595. The exact investment depends on the size and complexity of your store. We’ll always confirm scope and cost before any works begins. No surprises.
OTHER DIGITAL & ECOMMERCE GROWTH SERVICES
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SEO & PAID GROWTH
Attract the right customers through strategic SEO and paid media (Google & Meta) built around your brand positioning, not just your keywords.
Build visibility and demand
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Website Optimisation & Conversion Experience
Turn existing traffic into customers through UX improvements, product page refinement and checkout optimisation that respects your brand.
Turn traffic into revenue
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Fully Managed eCommerce Support
An ongoing growth partnership combining strategy, SEO, optimisation and paid media — all aligned, all managed, all focused on your brand.
Ongoing, structured growth