If your website isn’t converting as it should, the problem isn’t traffic — it’s structure.
I provide eCommerce website audits for independent retailers in Brighton and across Sussex, helping identify SEO, UX and conversion gaps. The result is a focused, prioritised action plan designed to unlock measurable eCommerce growth — without unnecessary guesswork.
eCommerce Website Audit & Growth Action Plan.
CLEAR INSIGHT. STRATEGIC DIRECTION. CONFIDENT NEXT STEPS
A More Considered Approach to website Audits
Most audits overwhelm you with information. My focuses are on what actually matters.
I analyse your store from a customer perspective — identifying friction points, improving eCommerce user experience, and uncovering what prevents visitors from converting.
The outcome isn’t a long list of issues.
It’s clear direction on what to change — and why.
What I Review
Every audit is tailored to your store, but typically includes:
Homepage clarity and first impressions
Navigation, collections and browsing flow
Product pages and decision-making cues
Mobile experience and usability
Trust signals and conversion barriers
Each element is assessed to understand how your store supports — or limits — eCommerce performance and conversion.
This is the approach I take with independent retailers and boutique brands, providing clear, commercially grounded insight before investing in changes.
What You Receive - and what
it changes
You don’t just get an audit. You get clarity on how to improve performance.
A clear, structured audit — detailed but easy to digest
A prioritised action plan (not an overwhelming to-do list)
Practical recommendations explained in plain English
Guidance on what to implement first
This often leads to:
Clearer navigation → improved product discovery
Stronger product pages → more confident buying decisions
Reduced friction → higher conversion rates
A more aligned experience → consistent with your brand and in-store quality
CLARITY BEFORE ACTION
‘When you understand what matters, the right changes become obvious.’
Real Results from Independent Retailers
Small, considered changes can lead to measurable improvements:
Simplified navigation → +25% product clicks
A clearer menu and collection structure made browsing more intuitiveCheckout optimisation → +18% conversions
Refining the checkout flow reduced friction and increased completed purchasesHomepage clarity → +15% email sign-ups
Clearer messaging and calls-to-action improved engagement
These aren’t isolated improvements; they show how a clear, structured approach consistently turns insight into measurable growth.
Gain Clarity Before
You Invest in Change
If your store isn’t performing as it should, the most valuable next step isn’t guessing — it’s understanding what’s holding it back.
I work with independent retailers in Brighton and across Sussex to provide clear, commercially grounded eCommerce audits that turn insight into action.
If you’re looking for clarity before making changes, I can explore whether this audit is the right fit for your business.
Prefer to start with a message? Share a few details about your store and we’ll get back to you.
FAQ
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Typically 7–10 days from start to delivery.
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Absolutely. The action plan is clear and prioritised for ease of implementation.
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Yes — I can include a walkthrough call to highlight quick wins and high-impact changes.
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Many clients see measurable improvements within weeks, depending on traffic and implementation.
OTHER ECOMMERCE & DIGITAL GROWTH SERVICES
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SEO & PAID GROWTH
Combine SEO and paid media (Google & Meta Ads) to attract the right customers and drive consistent traffic.
Build visibility and demand
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Website Optimisation & Conversion Experience
Refine your eCommerce customer experience and improve conversion through thoughtful, data-led optimisation.
Turn traffic into revenue
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Fully Managed eCommerce Support
A long-term partnership combining eCommerce strategy, SEO, optimisation and paid media — all aligned into a single growth system.
Ongoing, structured growth