milene dudognon

A woman with shoulder-length blonde hair stands on a staircase, looking to the side. She wears a sleeveless red top and dark gray pants.

co-founder &
studio strategy lead

ECOMMERCE STRATEGY
CONVERSION OPTIMISATION
SEO & ORGANIC GROWTH
DIGITAL MARKETING & PAID MEDIA

Originally from Paris, I moved to Brighton over ten years ago and immediately felt drawn to the city’s vibrant independent shops, creative energy and strong sense of community. That blend of Parisian sensibility and Brighton’s individuality has shaped both my life and the way I work.

Today, I work closely with independent retailers and boutique brands across Brighton, helping them create thoughtful, high-performing eCommerce experiences. From website structure to customer journeys, the focus is always on making things feel effortless to explore and simple to shop from.

I care deeply about designing experiences that not only reflect your brand, but also genuinely support the people behind it — bringing together clarity, creativity and commercial performance in a way that feels considered and sustainable.

BEHIND THE VISION. MY Story…

My journey into digital began with building and running my own beauty-focused eCommerce brand — an experience that shaped both my creative perspective and my understanding of the commercial realities behind a business.

Since then, I’ve worked with established retail brands including Scandiborn, Lulu Guinness and The Body Shop, developing a considered approach to how design, strategy and digital marketing come together from online stores to the wider channels that support them to create cohesive, engaging customer experiences.

After moving to Brighton, I saw that many independent brands held a strong creative identity, yet often lacked the time or technical support to translate that vision consistently across their digital presence.

Today, I work with independent brands to shape thoughtful digital ecosystems — from eCommerce to key marketing channels — ensuring everything feels aligned, considered, and commercially grounded.

The result is a presence that feels effortless to the customer and sustainable for the business.

Shaped between Paris and Brighton, with a focus on building brands that feel as good as they perform.

‘ I’m interested in building experiences that feel right — not just perform well.’

A woman with short blonde hair, wearing a tan sweatshirt and light-colored jeans, is sitting on a rustic wooden stool in a dimly lit room. She is smiling and sitting with her hands clasped in her lap. Behind her, there is a dark wall with artistic line drawings and a radiator.

My Approach

I take a hands-on, boutique-focused approach that balances thoughtful design with clear strategy.

Considered in every detail
From social media content to the structure of your product pages, every element is designed to feel cohesive and aligned with your brand.

Tailored to your business
Each solution is shaped around your audience, your goals and the experience you want to create.

Purposeful in its impact
Recommendations are always made with performance in mind, helping your store grow while keeping the experience simple and enjoyable for your customers.

My aim is always to balance design and performance, so your digital presence works just as thoughtfully as it looks.

What I Do

Every boutique has its own story, audience and ambitions. My role is to help translate that into a digital experience that feels natural, cohesive and easy for customers to engage with.

The websites and digital experiences I create are always:

  • Refined
    Carefully designed and thoughtfully executed, reflecting your brand identity in every detail.

  • Considered
    Shaped around how your customers browse, explore and shop — intuitive, simple and natural to use.

  • Purposeful
    Built to support sustainable growth, helping turn visitors into loyal customers without unnecessary complexity.

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WORKING WITH MILENE

  • macbook pro laptop on marble table next to a vase with flowers

    Website Audit & Action Plan

    Identify what’s holding your store back with a structured eCommerce website audit focused on conversion, UX and performance.

    Clarity before you invest in change

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  • black chai

    SEO & PAID GROWTH

    Combine SEO and paid media (Google & Meta Ads) to attract the right customers and drive consistent traffic.

    Build visibility and demand

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  • Website Optimisation & Conversion Experience

    Refine your eCommerce customer experience and improve conversion through thoughtful, data-led optimisation.

    Turn traffic into revenue

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    Fully Managed eCommerce Support

    A long-term partnership combining eCommerce strategy, SEO, optimisation and paid media — all aligned into a single growth system.

    Ongoing, structured growth

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let’s connect

If you’re working on your eCommerce store and looking for a more considered approach to growth, I’m always happy to have a conversation.

I work with a small number of independent retailers and boutique brands in Brighton and across Sussex, helping bring more clarity, structure and consistency to their digital performance.

If that sounds relevant, feel free to get in touch.

BOOK A STRATEGY CALL

Prefer to start with a message? Share a few details about your store and we’ll get back to you.